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Content Marketing Ideas for Growth

By Ruth Corcoran | May 14, 2019

Unless you’ve been living under a rock, you’ve heard all of the hype about content marketing. It’s an important part of your overall marketing plan. For certain businesses, it may be the most important part. Diverse content can introduce new audiences to your brand and products. Keep your content fresh and varied to keep your […]

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Facebook Ads Campaign Budget Optimization

By Greg Quinn | March 24, 2019

In Facebook’s algorithm we trust, or at least we’ll have to come September! In case you haven’t heard, Facebook Ads budgeting will soon need to be set at the campaign level. We’ll no longer be able to set specific budgets for each individual ad set. Campaign budget optimization is something Facebook previously rolled out, but […]

Facebook Ad Benchmarks

By Greg Quinn | August 20, 2018

Facebook ad benchmarks matter, especially when your goal is business growth. Companies large and small in almost every industry are scrambling for attention on Facebook. How do you know if your ads are working? We’d all love to have what we’d consider high click-through rates (CTRs) and low cost per action (CPA), but how do […]

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