Arriving in a market cold
A national campaign does not make a local newsroom care. We build the local angle for each market: the hometown performer, the community tie-in, the story that gives an editor a reason to cover it.
Industries · Film & Live Entertainment
PR for Film and Live Entertainment That Fills the House
A show is in town for a week and gone. Every seat unsold on closing night is revenue that never comes back. We handle the local-market press, the buzz, and the promotion that get a production talked about in the markets it plays, and put people in the seats while it is there.
U.S. Navy veteran owned & operated · Quakertown, PA
IN PLAIN ENGLISHEntertainment PR is getting a show, a film, or a live event talked about and written about in the places it plays, so the people nearby know it is coming, want to go, and buy the ticket before it leaves.
The Problems We Solve
WHERE ENTERTAINMENT PROMOTION FALLS FLAT
Press timed for the wrong week
Coverage that lands after opening night sells nothing. We plan press backward from the run: advance features, opening-week coverage, and the reminders that move the final performances.
Buzz that never becomes tickets
Attention is not the goal; attendance is. Every piece of promotion we run points at the box office, with tracking on links and offers, so we know what sold seats.
Local partners left on the table
Schools, community groups, local businesses, and media partners can put a show in front of thousands of the right people. We line them up before the trucks arrive.
Social that looks like a press release
Feeds stop for real moments: the load-in, the rehearsal, the face in the crowd. We build those into ads in the production's voice and put paid reach behind what earns attention in that market.
No plan for the day the run ends
The coverage, the photos, and the partner relationships should be working for the next tour and the next city. We make sure they are captured and reusable.
The Same Craft, From Main Street to Disney on Ice
THE WORK BEHIND THIS PAGE
What we have promoted
We have promoted touring productions, independent film, and live events across regional markets, working the local press and the local partners that decide whether a house is full. The skills are the same at every scale: know the market, know the outlet, tell the story well, and hit the date.
Why it matters more now
Search and AI tools increasingly recommend the shows and events that other people are talking about. Earned coverage is that talk, and it keeps working long after the run closes.
Stronger Together
WHAT PRODUCTIONS USUALLY RUN TOGETHER
Social Media Marketing
Coverage gets shared, and the feeds turn a story into a crowd.
Google Ads
Catch the people already searching for something to do this weekend in that market.
Content Marketing
Press moves on. The pages written around a run keep answering after it closes.
Planning a Run?
TELL US THE DATES AND THE MARKETS.
Questions, Answered
WHAT PRODUCERS AND PROMOTERS ASK US
What does PR for a touring show or live event involve?
PR for a touring show means making each market care before it arrives: local press angles, advance and opening-week coverage, community and media partners, and social ads that show real moments. All of it is pointed at ticket sales during the run, with tracking so we know what worked.
How far ahead should promotion start for a run?
Promotion should start further ahead than feels natural. We plan backward from the dates: partners and advance press first, then the buildup, then reminders that move the final performances. Announcing the week of is how closing night plays to empty seats.
Do you handle film as well as live events?
Yes, we have promoted independent film as well as touring productions and live events. The mechanics differ, but the job is the same: find the local angle, earn the coverage, and point the attention at the screening or the seat.