Blog
Blog
Marketing in a Micro-Moment
We as active people are on the move all the time. Fast is also the way we conduct business and gather information. Mobile devices are becoming our number one source for instantaneous content. Smartphones have become an important part of our every day life and many of the decisions we make are made in a […]
Battling Facebook’s Algorithm
Facebook’s algorithm change earlier this year sent shockwaves through the businesses and organizations that count on that medium as a way to reach their target audiences. Facebook’s prioritizing of posts from family and friends over public content left business owners and marketers wondering what to do to combat this setback. According to Facebook, the algorithm […]
Using Facebook Pixel to Increase Sales
Facebook Pixel is an important analytics tool that helps users better understand how to engage with customers and drive meaningful action. Simply put, the Pixel is a piece of code applied to your website. When the Pixel is installed, you can better measure the effectiveness of your Facebook ads and allocate marketing spend accordingly. Facebook […]