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Using Facebook Pixel to Increase Sales

By Ruth Corcoran | January 31, 2018

Facebook Pixel is an important analytics tool that helps users better understand how to engage with customers and drive meaningful action. Simply put, the Pixel is a piece of code applied to your website. When the Pixel is installed, you can better measure the effectiveness of your Facebook ads and allocate marketing spend accordingly. Facebook […]

Finding social media influencers

By Ruth Corcoran | January 3, 2018

You may not realize it, but social media influences much of what we do, from our purchasing habits to our political views and so much more. Chances are you’ve seen recommendations from a social media influencer, but maybe you didn’t realize you were following an influencer. An influencer can be anyone with credibility, industry specific […]

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