Business owners are rapidly learning the power of blogging in captivating the attention of their customers. They are also increasing brand awareness by reaching new online audiences with their message. A company blog not only helps to build brand loyalty, but may also increase your sales. According to research by HubSpot, 43% of people admit to skimming blog posts. 53% of marketers say that blog content is their top inbound marketing priority. The value of your blog increases over time. Once you’ve written and posted a blog, it’s on the World Wide Web forever just waiting for people to read it.
Build trust for your business with a blog
Publishing a company blog will position you as an expert on various topics of interest to your customers and others. It will help you to build trust and confidence in your knowledge, as well as your products and services. Surveys from the 2017 Edelman Trust Barometer https://www.edelman.com/trust2017 found that 59% of those responding are more likely to believe search engines than human editors when looking for news. Google loves original content. The more relevant and useful the content on your website, the better you will rank on search engines. Your blogs may soon begin to show in searches and result in an increase in customers.
3 tips for a more effective business blog
- Be sure to create valuable information. People look to blogs to learn useful information. You can quickly become an influencer if you are providing real value to your readers. They will soon begin looking to you for helpful information.
- Always a creative photo or graphic with your blog. Studies by Quick Sprout found that content with image got 94% more views than content without. Photos, graphics and infographics are all important to incorporate into your blogs.
- Finally, once you’ve written your blog, share to all of your social media outlets. Your blog writing will engage your audience with your brand and enable readers to comment or ask questions via social media. Interaction with your readers always helps to build business. Posting blogs will also enhance your social media plan.
Get help starting a business blog
Blog writing can be an excellent marketing tool and line of communication with your audience. Many business owners and marketers who find they don’t have the time or ability to write their own blog have turned to Corcoran Communications for help with content. Our writers are skilled at knowing what’s most relevant and useful to readers. We also keep clients on track, writing and posting blogs on a regular basis to keep readers coming back for more. Our goal is to help convert blog readers to customers.
A well-written blog that is consistent will help you establish credibility for your brand and improve your web presence. Blogging is a cost-effective way to establish yourself as an industry expert and reach your target audience in a meaningful way. Become a public infuencer starting today. Build a larger audience for your business by writing a blog. To learn more, contact Ruth Corcoran at 570-472-0365 or email ruth@corcoranpr.com.