Is influencer marketing worth the investment? - Corcoran Communications

Is influencer marketing worth the investment?

Influencers, or opinion leaders as they are also called, can generate excitement for your brand and help to sell products and services. They build relationships for your brand via social media, reaching customers thought targeted posts and blogs. Influencer marketing content is thought to deliver 10 times higher ROI than other forms of digital marketing. If influencers are successful in helping to build sales, and many are, then they are a worthwhile investment for your brand. They key is influencer content that converts to greater awareness or better yet, a sale.

Why are influencer posts more effective than yours?

Influencers have a great understanding of social media and relating to their fan base. They earn the trust of their followers and speak directly to your targeted buyers. Consumers crave authenticity. An influencer may have less followers than a large brand, but influencer followers are often much more loyal. Influencers also discuss their experience with brands and products. They may also review products, providing valuable firsthand insight to consumers. Most importantly, they accomplish this in creative ways.

A Nielson study found that 83 percent of online responders said they trust referrals from people they know. Simply put, influencer marketing generates referrals. Because of their experiences with a brand and its products, influencer posts and blogs are often much more engaging and authentic than brand posts.

Traditional advertising vs. Influencer Marketing

Many companies are spending less on traditional advertising mediums, such as TV, radio and newspaper. Instead, they are focusing their attention on social media and social media influencers to reach their target market. They are discovering it can better target their ideal consumer. Social media influencers are also perceived to be much more trustworthy than an ad. Influencer marketing content can provide a much grater return on investment than traditional advertising.

The best platforms for influencer marketing are Facebook, Instagram and YouTube. Blogs are also a powerful way to influence the public. Your ideal influencer is one that shares your key messaging and is knowledgeable of your industry. You will need to help develop usable content and graphics to assist an influencer in providing the information necessary to his or her followers. They will couple this with their own insight, life experiences, photos and videos. It’s a much more personal way of indirect advertising.

Internet & Social media statistics

Statistics prove that people are online all the time. They are searching, logging on to social media platforms and browsing the worldwide web all day, every day. Social media influence is poised to grow and if you have a well-planned influencer program in place, your sales can grow with it. An influencer can aid in your SEO efforts and help boost rankings. Here are some statistics from WorldStream and internetstats that showcase the power of social online and social media influence.

  • Google processes over 40,000 search queries every second, which translates to 3.5 billion searches per day.
  • Approximately half of the world’s 7.5 billion people are Internet users.
  • 83% of female and 75% of male Internet users are on Facebook.
  • There are nearly 2 billion users on Facebook.
  • YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
  • 100 million hours of video content is watched on Facebook daily.

Start growing your social media interest now

Social media is the ideal spot for word of mouth marketing. Gain more interest in your brand and your products by building a greater social media presence. It will help you stay ahead of the competition and secure a loyal following. To be effective, brands need to begin authentic conversations. Media influencers are an excellent way to start these conversations and expand your social media presence in a meaningful way. They will help influence others in our target market to support your brand. Influencers will get your message out to the masses quickly and creatively. They are also an excellent value for your marketing dollar. Remember, the power of social media is in its ability to immediately reach the your target market. Exposure and awareness is imperative for a brand’s success. With the right social media influencer plan, you can achieve your sales goals starting today. If you’re interested in learning more about influencer marketing read another of our blogs. Have questions? Contact Corcoran Communications social media marketers today by emailing ruth@corcoranpr.com.

 

 

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About the Author

Ruth Corcoran brings 25 years of marketing consultation, public relations services and entrepreneurial expertise to her clients. In addition to founding Corcoran Communications, she also opened her own restaurant, which she ran for 10 years before selling. Ruth embraces continuous improvement and advances in technology. Through the years, she has adapted and evolved her firm from a concentration on PR services and events to a full-service advertising, marketing, PR, web, digital marketing and print boutique. She is a master of the written word and a pro at content marketing and blog writing service.