Blog
Blog
Are You Setting Up Facebook’s Ad Algorithm for Success?
When it comes to building a Facebook ad campaign, we’re faced with many decisions. One of the most common areas of opportunity that I’ve uncovered has to do with choosing the correct marketing objective. This probably seems self-explanatory. If you’re familiar with Facebook’s ad platform you know that a user can optimize ads to achieve […]
Content Marketing Ideas for Growth
Unless you’ve been living under a rock, you’ve heard all of the hype about content marketing. It’s an important part of your overall marketing plan. For certain businesses, it may be the most important part. Diverse content can introduce new audiences to your brand and products. Keep your content fresh and varied to keep your […]
Facebook Ads Campaign Budget Optimization
In Facebook’s algorithm we trust, or at least we’ll have to come September! In case you haven’t heard, Facebook Ads budgeting will soon need to be set at the campaign level. We’ll no longer be able to set specific budgets for each individual ad set. Campaign budget optimization is something Facebook previously rolled out, but […]