Consumers often look to those they trust for advice on products and services. For large national brands, these “influencers” may include celebrities or other public figures. For smaller businesses, influencers could include key community figures who endorse certain products or bloggers who have a particular area of expertise. Basically anyone with a large social media […]

Business owners are rapidly learning the power of blogging in captivating the attention of their customers. They are also increasing brand awareness by reaching new online audiences with their message. A company blog not only helps to build brand loyalty, but may also increase your sales. According to research by HubSpot, 43% of people admit to skimming […]